Editorial Guidelines
What belongs on Joliely
Joliely publishes fashion aesthetics guides for men and women. Each article should explain how an outfit works: the anchor pieces, the proportions, when it fits the aesthetic, and what to skip. Image galleries without styling logic do not belong here.
The test is simple. If you stripped the photos, would the page still tell you how to build the look from a real closet? If the answer is no, the draft is not done. We write for people who already saved the aesthetic on Pinterest and still cannot get dressed in it on a Thursday.
One definitive guide per topic is the default, not five thin variations of the same search. When two URLs chase the same intent, we keep the stronger page as the indexed guide and treat the weaker one carefully so readers are not bounced between near-duplicates. Different audiences can share an aesthetic name (a women’s Dark Academia closet is not a men’s one) and still deserve separate articles.
Who writes the guides
Nadia Ortiz writes women’s fashion. Cole Ashford writes men’s fashion. Authors stay inside their own beat and voice. Longer bios live on About Joliely.
Every article is reviewed by the Joliely editorial team. We do not swap a men’s guide into Nadia’s name to chase a keyword, and we do not hide who decided the outfit logic. Neither author is the legal operator of the site. Joliely is run by Lighthouse Retail Media. Day to day, Nadia and Cole are responsible for what you read.
Accuracy and opinions
Style information is checked for accuracy. Garment names, aesthetic origins, and history claims are verified, and where we state a fact we link to credible sources. Recommendations are opinions and are labeled as such in the writing voice (“I love this because…”, “My pick is…”, “Skip this if…”). We do not present opinion as proven fact.
Images, pins, and attribution
Every image in our outfit guides is embedded from Pinterest with its original attribution. We do not present those pins as our own photos or as outfits we personally wore. The sentences under each pin are ours: why the proportion holds, what to swap, when the look falls apart off-camera.
Featured images and author portraits are files we host. Alt text names what is in the frame. It does not stuff the focus keyword. Captions explain the combination. They do not praise the photo.
Titles, updates, mistakes
No clickbait titles, no manufactured enthusiasm, no keyword stuffing in alt text. The search phrase the article is built around stays in the title. We do not rewrite that phrase to chase a trendier synonym.
When a guide needs a factual fix, we change the page. Corrections can come from us or from you. Write to contact@joliely.com or use the contact page with the URL and the error. We fix promptly.
What we will not publish
- Outfit roundups whose only job is to rank a keyword and dump a pile of photos with empty captions.
- Advice that pretends an author owns or wore a pictured piece, or that invents a personal shopping story to sound specific.
- Paid copy that contradicts a guide we already published.
- Medical, legal, or financial claims dressed up as fashion content.
If you are unsure whether a pitch belongs here, read a current women’s guide and a current men’s guide first. If your idea cannot sit next to those pages without looking thinner, it does not belong on Joliely.